As a small business, if you have not improved your e-commerce and digital presence in this pandemic, your company is probably suffered. What can you do during this unique holiday season to boost your revenue?

On The Small Business Radio Show this week, Mary Ellen Coe, President of Google Customer Solutions discusses the strategies that can lead to online success.

Mary Ellen explains that consumers searches for supporting local businesses during the pandemic has increased 20,000% . This is because the supply chain has been interrupted plus people also want to do something for their local community.

The key, according to Mary Ellen, is to show up and be visible online. Consumers need to know that you are open and what your current hours are. They are now searching to see if your business has safety protocols like contactless payments. During COVID, Mary Ellen says that searches for “curbside pickup” increased 3000%.  A new tool launched by Google has a “link to purchase” in a small business’ Google My Business listing to allow consumers to either buy online or book appointments.

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